 |
|
|
|
 |
| |
|
|
|
| Subscription: |
563,170 |
85.8% |
| Newsstand: |
93,283 |
14.2% |
|
| Total Average Paid Circulation: |
656,453 |
100% |
|
| 2006 Ratebase: |
600,000 |
|
| 2007 Ratebase: |
625,000 |
|
|
| Source: December 2006 ABC Statement |
|
| WIRED's editorial attracts an unduplicated
readership of the most important people shaping our future—educated,
affluent leaders with a passion for business, technology, design and
the latest trends. |
|
| Total Audience: |
1,916,000 |
|
| Readers Per Copy: |
3 |
|
| Median HHI: |
$90,312 |
|
| Median IEI: |
$55,074 |
|
| Median Age: |
37 |
|
| Male/Female: |
78%/22% |
|
| Married: |
53% (94 index) |
|
| |
|
|
| |
% Comp. |
Index |
| Age 18-34: |
45 |
147 |
| Age 18-49: |
80 |
132 |
| Age 25-44: |
52 |
138 |
| Age 25-49: |
64 |
132 |
| Age 25-54: |
72 |
125 |
| Age 21+: |
96 |
101 |
| Age 21-29: |
28 |
168 |
| Age 21-34: |
41 |
161 |
| Age 50+: |
20 |
50 |
| |
|
|
| Post Graduate Degree: |
23 |
282 |
| Graduated College+: |
62 |
245 |
| |
|
|
| Employed: |
85 |
131 |
| Professional / Managerial: |
58 |
249 |
| Top Management: |
17 |
183 |
| "Influentials": |
24 |
301 |
| Retired: |
4 |
23 |
| |
|
|
| HHI $75k+: |
60 |
177 |
| HHI $100k+: |
44 |
211 |
| HHI $150K+: |
19 |
229 |
| HHI $200K+: |
11 |
292 |
| |
|
|
| Personal Income $50K+: |
46 |
231 |
| Personal Income $75K+: |
32 |
355 |
| |
|
|
| Own Principal Residence: |
65 |
94 |
|
|
|
Source: MRI Spring 2007; Base: Total Adults
|
|
|
|
